Lenovo ties up with Corporate 

By IndiaFM News Bureau, January 3, 2006 - 04:17 IST

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Promoting brands in movies has become a trend in Bollywood. Following the same bandwagon Lenovo is planning to create awareness about its brand through movies. Bipasha Basu who plays the female lead in Corporate will be shown using Lenovo product in the film. The brand, which expects to hit the market soon with its PCs and notebooks, has tied up with director Madhur Bhandarkar to sponsor his forthcoming movie Corporate.

The company has already hit the small screen by being part of the popular KBC-2 (Kaun Banega Crorepati) quiz show on Star Plus. Amitabh Bachchan is undoubtedly the first person to endorse Lenovo product. Also estimated 1.5 million households in India watch every episode of the KBC-2.

- “Corporate and Shikhar are two totally different films” - Bipasha Basu

- ‘Corporate’ Takes Off

- Payal Rohatgi in Corporate

- Bipasha Basu added to Vishal Bharadwaj’s Othello

- Bipasha in Madhur’s ‘Corporate’

- Kay Kay cast opposite Bipasha in the much talked about Corporate

- Sammir Dattani and Minissha Lamba are a part of Corporate