Upen Patel is the Provogue Youth Icon 

By IndiaFM News Bureau, September 29, 2006 - 09:00 IST

After playing Casanova in his debut movie 36 China Town Upen Patel is all set to create a cool image. He is playing important roles in Suneel Darshan's Shakalaka Boom Boom and Vipul Shah's Namastey London. Now Upen has been signed as the brand ambassador of Provogue. Upen is now 'The Provogue Youth Icon' title.

Upen has recently signed a five year contract with Provogue. He is a brand ambassador for Provogue's new line of denim and innerwear.

- Practically half of Bollywood is currently shooting at London

- Namastey London not inspired by Purab Aur Pachhim

- Bobby Deol and Riteish Deshmukh in Namaste London

- Isha and Mona walk out of Shaka Laka Boom Boom too

- Suneel Darshan changes track with Shakalaka Boom Boom

- Upen suffering from a 'Bobby complex'

- Upen denies working with Amrita Arora !!