Adlabs' new multiplex in New Mumbai 
By IndiaFM News Bureau, April 27, 2007 - 07:12 IST
Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group and India's leading entertainment conglomerate, enters New Mumbai with the launch of a four-screen 1062-seat cinema spread over a massive 33,000 square feet at Palm Beach Galleria Mall in New Mumbai.
The new Adlabs property will have four screens, four food kiosks, a convenient parking facility, the latest surround system sound and the widest screens in the city. It shares space with popular stores like Lifestyle, Vijay Sales, Park Avenue, Nike, Provogue, Archies, Subway and McDonalds and is ideally located in an area replete with huge residential complexes, an array of corporates and several colleges including the renowned DY Patil College.
Tushar Dhingra, COO, Adlabs Cinemas commented on the launch saying, "The potential of New Mumbai cannot be ignored due to the large cosmopolitan population and we have been waiting to enter in a big way. There is a dearth of quality cinema viewing here which we felt a strong need to address."
Cinema-goers can also look forward to Adlabs's unique customer service initiatives such as Baby Bliss and Silver Screen targeted at young parents and senior citizens respectively which will also be available at the New Mumbai property.
Adlabs Cinemas currently has 50 screens spread over 13 properties nationwide, four of which are in Mumbai. It is launching three more properties in Pune Chinchwad, Ahmedabad and Hyderabad within the coming weeks
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